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What Is Melanin 360?

Melanin 360 was created to be more than just a brand – it strives to be an all-around, all-encompassing resource and refuge for black and brown people.  


The Melanin 360 Podcast covers topics through the lens of people of color navigating through today’s society.  This podcast discusses everything from mental health issues to the need to have multiple streams of income; family dynamics to 90’s hip hop culture and the importance of black homeownership to our relationship with the healthcare system in a smart, funny and thoughtful way.


Melanin 360 Beauty is the arm of the brand that focuses on the outside beauty.  Our motto is “True Beauty Comes from Within…Celebrate Your Melanin!”.  We truly believe that when you look good, you feel even better.  Our makeup is 100% vegan, cruelty and paraben free and designed for melanin of all shades.


The business side of Melanin 360 exists to promote the camaraderie and upliftment of our communities through community service, events, motivational speaking and positive promotion through merchandise.


Melanin 360 is the brainchild of owner and CEO, Jorae Williams.  Prior to becoming host of The Melanin 360 Podcast and an entrepreneur, she spent over a decade working in the areas of civil and human rights, creating programs and trainings designed to advocate for voting, women’s, and LGBTQIA+ rights and the liberation of black and brown people.  The name “Melanin 360” was chosen to illustrate the intention to celebrate and uplift the entire black experience.

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